American Health, a subsidiary of Aetna, has over 20 products and services that aim to improve outcomes for members while providing savings on health care expenditures for clients. My five year span at American Health enabled me to become an expert in member-centric branding, which I had the opportunity to exercise to it’s fullest during a comprehensive rebrand of our marketing materials, including presentations, flyers, email and other sales collateral.

My work also included managing website content (including copy and graphics), designing direct mail pieces, creating sales presentations and devising and managing a monthly client newsletter.